tags:: #source/book Marketing
author:: Sabri Suby
read:: true

Introduction

Single Mother Work Ethic

Put. In. The. Work. Every. Day. Do something you don't want to do first thing every morning. Challenge yourself to be uncomfortable and push past the mediocre, the laziness, and the fear. Forge your work ethic and exercise it like a muscle. Strengthen it. Build it. Be relentless in your approach towards success.

Make your 'why' so big that the 'how' becomes obvious. The Little Bitch will test how badly you want it by trying to get you to stop the work.

Phase 1: Understand and Identity Your Dream Buyer

The 4% Customers and Halo Strategy