tags:: #source/lecture on/business
people:: Lara Nina Shabb

Money is spiritual.

1. Quantum offer & quantum results so you can comfortably sell at 4 figs
2. Master high performance (focus)
3. Turn views into high-paying clients

Quantum Offer

The Two Main Pieces

Context

• Values
• Vision / Mission
• Buy-In (Energetic; your customer knows what they're signing up for & they're willing to put in the reps)

As coaches we fuck up, but if our values & vision are clear our customers will be much more forgiving.

Content

• Coaching
• Content
• Community

Offer Foundations

Sell results, not time.
Time only exists within the 9-5.
Three niches: health, wealth, relationships.

WTC:: Warrior Transformation Code – that's how you communicate to others what you do.

Bridge WTC

"I help X with Y so that you can Z without (OCD way) using (new way)."

• Avatar get certain result (or less complete like time management)
• Y is the "bridge skill"
• Z outcome

Better with "soft things" e.g., self-esteem and confidence.

Direct WTC

"I help (who) get (what) without (old way) using (new way)."

Better with specific things like make 10K.

Unique Program Name

Should be short, fun and give your audience a taste for what they're going to get.

Content

3-5 main pillars, define the coaching and community too.

Pricing

Two price points:

• Retail Price
• Fast Action Discount

Chunk up chunk down: my program is X but because we're on this call and I know you're going to do fantastic so I want to give you a fast action discount.

Feel free to copy-paste the financial qualification questions from Lara's Calendly.

Insights

Your WTC is nothing except the first step in the selling process.
The WTC is just a way to get to know your audience. So you can start talking to them.

With a proper sales script, you can understand your customers' pains, based on that you make videos, then it that flywheels around.

Content: VSL and split into parts, each day is a different part of the VSL.

A 10K month

4 sales = €12K
25% closing rate = 16 calls / month = 4 calls / week = 1 call per day

Exercise

WTC

I help business owners with optimization and aesthetics so that they can grow their business in a more effective way without becoming a slave to the machine.

Name

Elevate

Content Pillars (3-5) that may or may not be time bound or sequential

• Aesthetics (video, graphic design, photography)
• Automation
• Elite Technology Use (tools, AI)

Coaching

Weekly group call

Community

Circle

Price

€5K / year, €3K / year ?