How To Create A Niche of One
author:: Sana A Ahmed
up:: Become a Modern Master
tags:: #source/article #output/exercise Creatorpeneur on/problems Purpose
Source
Article Notes
Build something so good and so specific it stands alone.
There is no one like you. That means no one can compete with you if you stand out and showcase who you are.
The main point of a Company of One is that bigger is not necessarily better.
The main point of a Niche of One is that narrowing down is not always better.
you are a completely unique individual who has the complete capability of using the level-playing field of the Internet to grow your career and your earning potential
Much of the issue for multi-passionate, multi-hyphenated, jack of all trades, polymathic generalists is that after picking a niche, they will outgrow it. They feel the need to challenge themselves once again, satiate their curiosity, and stimulate their creative, contextual, and connected brains.
Many creatives who dabble in many disciplines secretly dream of a job where they can be paid to be their natural selves. If they could avoid doing things for a prolonged period of time they would because once they quickly understand it, they need to move on to something else. Their authentic nature is of a strategic mind and of a big-picture thinker. So they search on and on for new roles that will give them the level of freedom to be themselves not only in their style of work but with their fluid personalities. They despise feeling trapped in a box because they know identities are social constructs. And it can be damaging for personalities high in Openness. Building a niche of one is equivalent to creating your own dream job. Your focus becomes on building your brand as a vehicle of sharing what you love with others.
Your entire success as a creator is to find idea market fit. You are looking to explain and develop your ideas in creative form as fast and as uniquely as possible.
Let your persona shine. Humans are drawn to people.
Differentiate yourself even more by choosing your aesthetics right now that would naturally fit your personality, vibe, and the best way your ideas will be received by your audience. Aesthetics are power in being recognized and remembered before you offer anything.
The Art of Purpose success story: By studying and collecting what they did that worked, he replicated their success and attained 25,000 followers in less than six months.
You find your niche of one by being in an active mode of reflection and experimentation. You can only do this by creating content and sharing it online in many formats. Refinement comes as you go along.
For aspiring creators taking a holistic approach — Ikigai
For seasoned creators who want to step up their game — Specific Knowledge
For creators who want a unique way to define what they do — Hybrid Professional Identity
For thought creators searching to find their edge — Personal Philosophy
But if you build your niche of one in public, they’ll stay wondering what you’ll say about other things. You become their hidden gem.
Commit to being exceptional at what you do. You do not have to be the best, you do not have to be perfect, but you must be world-class. And world-class is evaluated by giving what you do a 5-star rating. Define what 5-stars is to you.
Be the tortoise and the hare.
And if you’re unable to define what any of the intersections are, don’t worry. Keep dabbling. It’s a sign that your hybridity is still emerging, and your niche of one will develop with it in time.
To be able to build your niche of one fast into a personal monopoly, you must become a prolific content creator. You must come up with a system that is holistic to you. Managing your energy is the most important part of being abundant with ideas and executing them. So maintaining the systems and routines that will help you thrive are the most important to build sustainably and efficiently.
Focus on attaining content market fit by testing many formats until you find your signature style.
It’s better to start off not doing so well so you can shape what you make along the way, and you have the chance to understand why it’s working well.
People who don’t want you to take risks are just worried you’ll fall apart and they’ll have to deal with the negative consequences of that.
The internal path is a path of knowing yourself and the love of knowing who you are. There is a deep empathy that results in taking this journey.
many times the best way to lean into your niche of one is looking at your pain
Your pain is not only a great indicator of what you can use your internal reserves of energy towards to solve, but it’s also the exact thing that you can help contribute to the world by sharing your solution.
what you feel is temporary. What you create out of it, is forever.
Exercises
What has caused you pain in the past?
- Feeling of failure in attracting women
- Not being able to gain weight / muscle
- Feeling like my work is easy and not very impactful
- Headache when being distracted a lot throughout the day
- Feeling like a lone wolf, unable to make good friends that I see regularly
- Feeling like a lone wolf, not interested in or able to have “basic daily conversations”
What’s new, what’s next, what’s better?
New: movement back to embracing femininity. Next: embracing masculinity. Better: embracing and striving for polarity and love for both. Accepting some positions in society are better served by one of the two.
Describe your aesthetic style that fits with your personality.
Light theme.
I like my website design: very simple, minimalistic. Spacious, calm. Teal and orange to accentuate humanity.
What would be one thing to start with? One thing you feel completely at home with. That you’re passionate and obsessed, you can develop and achieve a high degree of skill in, and something you can market and make money off of.
Optimizing health (for men only). That’s what I’ve been obsessed with for more than 5 years now and feel very comfortable with.
What else can you create within this subcategory that no one else can dominate?
Elimination graphics. “Just do this.” type of things.
Well-designed guidelines so people actually want to read it over and over again.
Focus on consistency first, anything else later.
Ikigai
What can you confidently speak on?
- Health and diet
- Programming
- Graphic design
- Photography
- Artificial light quality
- Practices for happiness
- Practices for productivity
What are you passionate or curious about?
- Masculinity
- Speaking / Confidence / Persuasion
- Making technology work for us
- Adding beauty everywhere in life
- Health
- Joyful, calm striving
What do you have skills in or are you building skills in?
- Software development
- Self-hosting
- vim
- Photography
- Graphic design
- Note taking / Creativity
- Building: writing
- Building: persuasion
- Building: coaching
- Riding Electric Unicycles
What are you talented at?
- Connecting deeply with people
- Learing and remembering very quickly
- Linking ideas across domains
- Understanding the 20% to have high production quality in websites, photos, videos
Now collide some together
Ikigai: what I love + what the world needs + what I can get paid for + what I’m good at.
- Joyful striving
- Holding space / connecting with people / masculine energy
- The 20% for more beauty
Hybrid Identity
Four identities I have that I can mash up
- Computer Science Engineer
- Health Coach
- Connector
- Creative
Personal Philosophy
Why? Because I am highly intelligent and have so much potential. I have to get everything I can out of myself.
What? Lifting all of humanity to a higher plane.
How? Inspiration. Coaching. Classes. Teaching.
Who? People who want it all.