tags:: Creatorpeneur Learning #source/video-course
author:: Brendon Burchard

1. Here's who I am and what I do...

2. Have you ever had any of these struggles...
   Get into the world, mind and heart of your audience right away, it's one of the most powerful messages out there.

3. Me too—here's my story of struggle...

4. Here's my story of the solution...

5. Here's my and my students' results...
   This is what happened then.

6. Here's the old world and the new world...
   This is how things have changed in the world and in the marketplace. See? There's a lot more to learn.

   This creates credibility of thinking.

   You can tell multiple examples of how the world has changed.

7. Here's the solution
   Explain a step-by-step system in a framework.

   A framework = there's a specific order, and it's complete.

8. Here's the most common mistakes people make (do's and don'ts)

9. This is the first thing you should do after this...
   This gives people confidence to start applying what they've just learned.

Common mistakes

• Telling your story too soon. Make sure you've related enough with the audience first.
• Sharing too many stories. Just one or two is enough.
• Not absolutely LOVING what you're doing.

Your job is to maintain your energy and your audience's energy. Keep it moving. Go in crescendo.

• Making it too long. Make it as long as needed but not longer.
• Not ending in a crescendo. Ramping up at the end will feel like you're connecting.