Vic - Branding
up:: Mindvalley University 2024
It’s not charisma.
It’s your message.
Shy people with a solid message perk up.
Brands at the new leaders of the world.
The 3 elements you need, the rock start blueprint
Movement people want to enroll
strong visual identity
Set of 3 core brand messages (heart, mind, spur to action)
Your brand is what people say about you when you’re not in the room.
Exercise
Core movement with the Golden Circle (Sinek)
ChatGPT prompt
https://vichalley.com/workshops/rockstar-message/prompt-brand-core-movement
3 layers of problems
If you have a problem but no distraction, you won’t take action to solve the problem.
Deeper layers are more important:
- External problem
- That causes internal frustration
- And it feels philosophically wrong, “I should…” not beliefs this
Know the problem better than your audience. “Wow if he knows the problem so well he must know the solution”
You turn a desire into a need.
https://vichalley.com/workshops/rockstar-message/prompt-3-levels-of-problems
3 core brand messages
The bridge between the two
- Message that reminds people what could be like (lifestyle)
- Emotional: create tension. Filter out people who disagree. Strong opinions.
- Remind them we are the brand that represents their vision.
The threshold for trust in personal brand is different. You can’t be trusted without a polarizing message.
Stay consistent and creative.
Don’t change the message but keep it fresh.