Sphere of Influence
It’s about creating marketing that affects what people NEED to BELIEVE, REALIZE and AGREE to in ADVANCE before they can ACCEPT the NEED for the product or service you have for sale.
Approaching and achieving this is as much about CARING (as in, honestly giving a fuck about the people you want to serve and matter too), as it is about influencing through the strategic reshaping and reframing of hearts, minds, and beliefs.