tags:: on/business Influencer Total Product Blueprint - Brendon Burchard

Start your subscription program. It's one of the best things you can do for your business—and you don't need anything to get started.

This gives you a baseline of monthly, recurring, income. It's a game changer.

How to Make a Subscription Program

Don't give away a huge library. You don't need a Netflix-like library and people don't want it. Either they're overwhelmed and don't look at the things, and don't see the value—or they download everything and then cancel. Just unlock maybe 2 months of past replays, and if you want to give a library, make it unlock slowly over time.

Go live 1-2 hours each month. This is what almost everyone in the industry ends up with as the best frequency and timing. Split this about 50-50 between the scheduled training and Q&A. Actually go live, this is really valuable. The tech does not need to be fancy.

Give 3-5 teaching points. This is advanced training, not social media. Make sure you have good teaching topics every single month. Also, give some resource after every training. This can be the summary, a worksheet based on the points (you can even give that beforehand so they can work along).

Make the Q&A fun. Give away stuff to people who ask questions. Make fun of yourself and have self-deprecating humor so it's a fun place to be.

Create a feeling of exclusivity. Give the messaging regularly that what you're teaching here is exclusive to them, try to find things you've never shared elsewhere.

Ideally, give immediate value and some more one month in. Give one bonus mini-course or something that customers unlock as soon as they sign up. Then if you can put in the extra work, unlock another one after 30 days.

Give a gift every 90 days. The 90-day cycle is when people tend to cancel, so have something ready as a surprise about every 90 days. This can be as simple as a one-pager, a small extra video, or anything else.

How to Promote a Subscription Program

Monthly Campaign. Every month, you can email your entire list announcing the topic you'll be discussing with the "insiders." Then after the session, you can share your 3-5 main points with everyone and get them to sign up so they can see the replay.

Pricing. Personal development usually $20-$100, marketing $40-$400.